Selling On the Amazon Marketplace
What Is Amazon
When it comes to e-commerce and e-tailing platforms, none comes bigger than Amazon. The world’s largest online retailer started its life as an online bookseller based out of its founder’s garage back in 1994.
From modest beginnings, the Amazon marketplace has witnessed a meteoric rise. Sharing its name with the world’s largest river by volume, Amazon not only sells a wide range of digital media and consumer goods, it now develops and markets its line of products such as the Kindle e-book, Kindle Fire tablet, and Amazon Fire TV stick.
A Heads Up
Before you get, understandably, all excited about listing and selling on the most prominent e-commerce market the planet has to offer, it is essential to note that sadly, not everything goes on Amazon.
If as a seller you are looking in the long run to build a brand, and eventually venture out on your own, options like Shopify are better. However, if you would like to leverage on a trusted, established platform to sell your for products on, Amazon offers a great opportunity.
Almost one-third of the total sales on Amazon are via third-party sellers. Once you have made your decision to sell on Amazon, you have to determine where you fit into the 20 plus product categories, divided into those that don’t require listing approval and those that do.
Listing Your Products on Amazon
There are primarily two plans for listing and selling your items on Amazon. Both options give you access to the “seller central” web interface from where you can easily manage your profile, products, and seller account.
For a monthly subscription fee of $39.99, the Professional plan offers the opportunity to sell an unlimited number of products. The individual plan has no monthly or subscription payments but does require a seller to pay $0.99 per item sold.
Another feature that distinguishes between both these plans is the ability to upload multiple photos of items (for subscribed users) or one at a time for the more basic plan. Which plan to go with comes down to how many things and how regularly one plans on selling on Amazon.
Time to Sell
Now you’re all set. Well, almost. Just the little matter of picking a selling option you find most suitable to get out of the way first. Here again, we have two options to choose from, namely Fulfillment by Amazon (FBA) program or the Merchant Fulfillment option.
- Fulfillment by Merchant: With the fulfillment by merchant option, you will be required to keep the items you have for sale at your location and deliver to a buyer once you sell it. Using this option means you don’t pay delivery and handling fees to Amazon as you are solely responsible for the package reaching its intended destination.
- Fulfillment by Amazon (FBA) program: This is the most popular selling option on Amazon, and it is easy to see why. The list of benefits more than make up for the fact that it is a paid for service. With this option, a seller ships their sale items to one of Amazon’s warehouses for onward delivery to the customer once sold.
Amazon handles all of the seller’s orders, including Shipping, delivery, even returns, refunds or exchanges. This model frees up time, effort, and resources that the seller would otherwise consumed, which he/she can now utilize to market and increase the bottom line.
Having taken all these factors and options into account and now your product advert has gone live on Amazon, here are a few tips to help you position the product and make a success of the sale. Amazon is a trusted brand and successfully listing your product on its site is a massive step towards a sale.